Sometimes words are mistakes when they´re used with linear and flat linguistics spirit and colorless terms; they’re not only just poorly written. Sometimes they’re a manifestation of one’s deep belief or disbelief in the World and humanity. Poorly chosen words used by a coach are a fundamentally misguided view of the mission of a good coach . They are very harmful for the partnership with our clients, and for the development of the entire world around us. I believe in the systematic thinking and the well chosen language with words of gold that leads to a total understanding of the needs , of the goals and the steering of the whole process. Such Words of gold will successfully lead us to the harbor of the great solutions, created by the intensive listening and the good reading from our clients' own dictionary.
/ Alain Safa
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